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The Resurrection of Snail Mail Direct Marketing
By Nick Alexander – Associate Remember the joys of being in college or at summer camp and receiving a letter or a package from your family? Would that sentiment be replicated had they sent an email or a text message? … Continue reading
Starbucks Brand develops New Logo
On January 5th, 2011 Howard Schultz announced a new look to the globally recognized Starbucks logo. The evolution of the logo hints to a new strategic direction the Starbucks coffee brand will embark on. Below are Brenna Garratt’s thoughts on … Continue reading
Top 5 Tips for Developing an Effective Logo
By Stefi Grigio – Associate When creating a logo, it is important to think of factors above and beyond the aesthetics of design. Before jumping into the visual imagery, spend time thinking of what challenges the logo will address. At … Continue reading
