Delve attends Cleantech Forum to discuss the role of brand in emerging markets
As the cleantech industry matures, brands will be essential to leverage and attract prospects, investors, talent, and potential acquirers. When developed properly, brands can effectively stave off competitors by being a 'barrier-to-entry.' Businesses who develop and leverage their brands early will have the market presence to be the perceived leaders. Learn more about how Delve can help new businesses leverage brand, messaging and go-to-market strategies to become future cleantech market leaders.
For more information on cleantech visit www.cleantechgroup.com

The Delve Group recently quoted in Workforce Management Article
In the recent article titled, "KellyOCG Dumps Its Old Girl in Favor of a Fresh Face" by Michelle V. Rafter, The Delve Group CEO, Brenna Garratt is quoted on her knowledge of not only brand, but on Delve's experience with HR Outsourcing companies. The article mentions that even though KellyOCG ranked among the top 10 RPO providers worldwide, they are in an identity crisis. With U.S. and European operations still using different names, Kelly embarked on a rebranding campaign in early 2008 to play up its established name while showing prospective customers the Kelly brand meant more than temporary staffing.
Read the whole article and Ms. Garratt's insights to the Kelly naming dilemma here.

Branding to Break Away: Four Tips for Sales Acceleration
Your most valuable sales tool is often the most overlooked and under-utilized... your company brand. Let's face it — we know it's always easier to get the meeting or request for proposal when the prospect has heard of you - than when they haven't. So ensure your brand gets there before you do by having an established website, integrated online/offline outreach campaigns, and sales people trained in how you are different is a critical first step to position your company to win. Read here four ways you can use your brand as a sales accelerator to win business:
Read full article (PDF)

Interviews from IAOP's Outsourcing Hall of Fame
With the newest inductees recently announced, Brenna Garratt, CEO of The Delve Group, and member of IAOP's Advocacy & Outreach Committee recently interviewed past Hall of Fame inductees about how the honor impacted their career and worldview. Participating in the interviews were Kevin Campbell - Group Chief Executive - Outsourcing, Accenture; Ralph Szygenda - Vice President and CIO, GM Corporate Communications; Ron Kifer - Group Vice President and CIO, Global Information Services, Applied Materials and Filippo Passerini - Global Services Officer and CIO, Procter & Gamble. We'd like to share results of the interviews:
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"Sales Readiness" program with partners 3forward and Karvy Global
Delve launches Sales Readiness program for Outsourcers in partnership with 3forward and Karvy Global, at a morning workshop following the Global Services Conference in New York City. Bringing together best-of-breed experts in brand, sales, analytics and strategic execution, the DelveForward team helps providers through the entire sales process. From defining the messages that will resonate, to targeting the most appropriate prospects and communication channels, to delivering the pitches that win DelveForward clients close more deals, lower cost of sales, and increase revenue. Visit our website at www.delveforward.com
Download overview (PDF)

Brenna Garratt quoted in California Executive on how to use marketing tactics to motivate employees
Delve CEO Brenna Garratt was quoted in California Executive article "How to Help Your Employees Help You Save Money." The ultimate incentive for helping one's employer save money should be fiscal health and, as a result, better job security. But employees at many organizations are often led to believe that they "just work there," an attitude that some say can be augmented with prizes and other incentives. Citing a Fortune 50 client success story, Garratt recounts how utilizing the same strategy one would for external communication internally, companies can gain groundswell support - and even excitement - around cost savings initiatives.
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The Delve Group partners with Inflexion Advisors to present Designing and Implementing an Employment Image: Federal Talent Branding for the Human Capital Institute (February 2009)
Communicating an employment image not only serves to describe the who, what and why to job seekers, but to the general public as well. Mark Stelzner of Inflexion Advisors and Brenna Garratt of The Delve Group, discuss the process for designing and implementing a talent brand into a federal agency in this webcast for the Human Capital Institute. Your talent brand should be integrated into your overall agency/department's image. Stelzner and Garratt say it best: Thanks to the election of President Obama, federal government has brand equity like never before. How will your agency spend it?
Download the presentation (PDF)

Delve CEO Brenna Garratt Quoted in Global Services Article on Sales and Marketing Outsourcing (January 2009)
Sales and Marketing Outsourcing (SMO) is on the rise according to 3forward, a team of sales experts based in the Midwest. For a Global Services article, 3forward's Matt Smith interviewed Brenna Garratt on this growing trend.
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Brenna Garratt Voted HRO Superstar for 5th consecutive year (January 2009)
Proclaiming that she is "helping the industry to raise Brand Awareness" HRO Today awarded Brenna Garratt an HRO Superstar for the fifth year in a row.
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Brenna Garratt Elected to Rideau Board of Directors (November 2008)
Rideau Recognition Solutions elected Brenna Garratt to its Board of Directors, making her the first woman to sit on the Board and the only branding specialist to have received the honor.
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Brenna Garratt and Ellen Sluder speak at National Venture Capital Association Conference (October 2008)
Honing in on Delve's experience working with Private Equity and Venture Backed firms, the National Venture Capital Association invited Delve CEO Brenna Garratt and Senior Director Ellen Sluder to speak at their annual meeting in San Francisco. The talk was entitled The Opportunities and Pitfalls of Naming. Brenna and Ellen presented on how names become the figurehead of your verbal identity, and therefore careful strategy and methodical process should not only be applied to deliver superior differentiating results, but help bring consensus more efficiently.
Download presentation (PDF)

Delve Ranks on Inc. 5000 for Second Year (September 2008)
With steady growth and an increasing market share, The Delve Group was recognized by the Inc. 5000 for the second year in a row.
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Web Marketing Association Recognizes Delve With Two Web Awards (May 2008)
The Delve Group was recognized with two Web Awards by the Web Marketing Association for excellence in web design. The websites were judged on design, innovation, content, technology, interactivity, copywriting, and ease of use.
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The Delve Group Profiled in Inside Outsourcing (May 2008)
Inside Outsourcing, a highly esteemed outsourcing e-publication produced by ISSG, profiled The Delve Group and gathered CEO Brenna Garratt's thoughts on how BPO providers can differentiate themselves more effectively in today's marketplace.
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