Looking for more insights into your brand challenges? Our published articles below offer more extensive explorations of specific challenges facing companies. Contact us for a direct consultation on your unique situation.
Optimum Outsourcing
The Engine for Business Model Innovation and Maximum Business Performance Outsourcing as a business strategy has reached a new plateau. Combining and concentrating the outsourcing of multiple inter-related business processes is the formula for gaining sustained global competitive advantage. This optimum outsourcing play changes the global business game because it rewards first movers with dramatic cost and cycle time savings that translate into magnitudes of competitive advantage. It creates a new, innovative model for business on a global scale.
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The Solution Illusion
Where was I when everything became a solution? Have you noticed that everything from software to hardware to financial services to professional services to dentistry has become a solution? The problem is that all these so-called "solutions" never really solve anything. They are partial answers masquerading as solutions.
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Let's Go to the Video Tape - Five Rules for Evaluating and Improving Sales & Marketing Performance
At Delve we've observed a consistent trait that separates truly exceptional sales and marketing teams from the mediocre: the willingness to objectively review performance. Teams that use a consistent process for evaluating their performance in detail consistently out-perform competitors. This takes a level of discipline, commitment, and a willingness to listen possessed by only a few. From our experience helping some of these great teams objectively evaluate performance, we've developed a set of rules that stalwart teams can apply.
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Why B2B Buyers Care About Brands In Tough Economic Times
Why should the business buyer consider brands when making purchasing decisions? In a tough economy shouldn't buyers leave softer issues like brand aside and focus on more tangible values? Our research shows smart B2B buyers do indeed consider brand in a down market. Some consider brand issues more seriously than in times of growth and prosperity, when riskier decisions - those that may not involve a well-branded company - are more easily accommodated. Why should any buyer - particularly a B2B buyer - care about and ultimately pay a premium for a better brand? Let's start by defining "brand."
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How To Build A Brand That Sells
The issue of how to build a better brand perplexes many a chief marketing officer and consumes board meetings as executives compete for scarce investment dollars. "Just get out and sell more," is a common refrain of many CEOs and board members when confronted with the effort and expense of building a better brand. As a result, many companies repeatedly sideline brand concerns and continue to trudge uphill, simply trying to sell the next client or project.
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