Culture really does eat strategy for breakfast. Organizations often fail to execute a successful change because organizational and cultural forces conspire to preserve the status quo.

Many companies are clear about their brand, product attributes, and competitive differentiators. A strong business strategy drives product development and marketing campaigns. Unfortunately, it is rare to see this same discipline and focus applied when a company is launching a new initiative internally. Employees are left seeing "initiatives" as the flavor of the month, or something that will eventually go away. In other words, employees have change fatigue.

Delve's clients use visually and verbally consistent communications to change perceptions and, consequently, change behavior. Clients benefit from our expertise and guidance in building and implementing a deliberate plan to engage target audiences and bring about successful change that achieves the business strategy.

The Road Ahead: Marketing Change inside an Organization (PDF)

Delve's Marketing Change Framework and Methodology (PDF)

Delve's Marketing Change Research and Background (PDF)